On the other hand, we needed to gather knowledge about our clients. Who they are and what prevents them from outsourcing services such as branding, experience design, marketing, and other Wezhus offerings. We created a survey and shared it on Linkedin and social media networks in order to gain a deeper understanding of the problem.
We developed four different surveys for product designers, business marketing managers, and brand managers. The purpose of the research was to better understand the problems of outsourcing service design and branding to external teams. Since users had little time, we chose surveys to get a wide and quick response.
The Digital Product Manager survey included demographic questions such as age, role and work experience, behavioral questions, and questions about Wezhus services:
1. What do you do when your team is overwhelmed with tasks?
2. What are the roles on your product team?
3. What challenges do you face when working with your design team?
4. Is outsourcing a viable option for you?
We found that people needed trust for external teams to share information with them, and they also needed to know who we were and what our values were. The insights we gathered helped us create personas and validate them. To understand how we can gain trust and sound professional on our website, we looked for inspiring external and internal companies such as Mckinsey and BCG.
Based on the Customer Segmentation, we developed four personas and referred to them throughout the entire product development process. Now we had a clear idea of our customers. They were middle managers who needed information about our team and our history to convince their managers that outsourcing some projects would enable them to achieve higher quality with less cost of hiring a design team.
The personas helped us to make a clear customer journey map for our clients. For further improvements and bug fixes, Wezhus recommends providing the company with a trained UX designer.
Ideation was the next phase. We needed a way to present our brand to clients. But who are we? And what do we do? What do we value? Who are our team members? To address the needs of clients after projects are completed, we also need a clear description of how we will recruit qualified employees and trainers for our team. Our ideation sessions led us to the Wezhus sitemap. The about us section was selected as the MVP and will be expanded to include services in future releases.
Sitemap helped the team get a better idea of how to structure our design process. From there, we moved to establishing some base assumptions for the design. This ranged from expected user action flows to information architecture to specific UI choices. I created High-fidelity wireframes with a couple of iterations to get an idea of how the elements and components would look all pulled together. The high-fidelity wireframes were handed to UX Writer.
I created a style guide using the color palette and the Dana font in the Wezhus Brand Book. I designed Components and elements such as buttons, dropdowns, checklists, etc. As a result, I had a set of blueprints to build out my final prototypes. Eventually, I can test the final product.
As a result of the feedback and iterations, this product is ready to be launched as an MVP. We experimented with a multitude of different styles. We searched Dribbble and Behance for UI inspiration (with caution as to keep our accessibility intact). Finally, after a couple of weeks of iterations, we landed on a style that was compatible with the Wezhus brand. Here is the final design.
The Wezhus Project was one of my favorite projects since I took a step back to rethink the branding and revise it to make it more consistent for users. I was able to showcase this personality on the website. It's developing right now and I'm working on the next iteration including services and case studies.
If you like what you see and want to work together, get in touch!
sajedehahmadi712@gmail.com